Sea Monkeys started their life as a product known as 'Instant Life' in 1957 however changed their name to the Amazing Sea Monkeys in 1962. Sea Monkeys would probably never have interested anyone, however it was cleverly packaged in a way that was and still is, intriguing to children, its main market.

Pictures of Sea Monkeys families smiling were irresistible and, although would probably fall foul of advertising standards today, in the anything goes of the 1960s, they soon captured the popular imagination and are still going strong fifty years later. The above Amazing Sea Monkeys adverts are some of the classics that have led people in their millions to buy the product over decades including a rare Sea Monkeys Western video ad from the 1970s.